Natural Light and Sperry are collaborating to turn 165 pairs of iconic Sperry boat shoes into Brewzie beer holders. Entries will be accepted on the Instagram post through Aug. 7, 2023. Those selected also will receive a $30 discount on a new pair of Top-Siders. (Photo provided by Natural Light Beer)
Keeping a beer steady on a boat is tricky. Stubby Holders For 500ml Cans
Kind of like keeping your body steady.
You trust your Sperry Top-Siders - “an iconic piece of life on the water.”
Now your beer can have their own “boat shoes” to keep it from slipping and sliding across the boat deck.
Sperry and Natural Light are collaborating on a “Brewzie.” The Brewzie is your used Sperry boat shoes turned into a koozie that keeps your beer cool and stable.
“The Brewzie, featuring Sperry’s renowned razor-cut Wave-Siping technology, is a truly unique and streamlined beer-holder that will give your trusty Top-Siders a new lease on life AND keep your Natural Light secure on deck, all summer long.”
This summer, 165 Top-Sider owners can upcycle their shoes into a Brewzie and get a 30% discount on a new pair.
“Natural Light is a beer best sipped ice cold on the shoreline of your choice, which means our cans tend to get WET. Now, beer spills on the boat, at the beach, or pool-side at the BBQ will be a thing of the past, thanks to the Brewzie and Sperry’s original and iconic traction technology,” said Krystyn Stowe, head of marketing, Natural Family.
“Sperry boat shoes are an iconic piece of life on the water, while Natural Light is the go-to beer up and down the coastlines. They call us ‘Shore Champagne’ for a reason, after all. This was our chance to bring our brands together to create something special, memorable and functional to celebrate life by the water. Say goodbye to ‘beers overboard.’”
Here’s how to do it:
Go to the Natural Light Instagram through Aug. 7 and comment #NattyBrewzie and #Sweepstakes on the Natty–Sperry Instagram collab post to enter to win. Selected winners will receive a direct message from the Captain Natty with a shipping label.
Those entering must be at least 21 years old. Only Sperry’s Authentic Original and Leeward boat shoes are eligible. Each week (July 25, Aug. 1 and Aug. 7), 55 winners will be randomly selected. And, your old boat shoes will be sanitized and cleaned before they are made into a Brewzie.
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Natural Light and Sperry are collaborating to turn 165 pairs of iconic Sperry boat shoes into Brewzie beer holders. Entries will be accepted on the Instagram post through Aug. 7, 2023. Those selected also will receive a $30 discount on a new pair of Top-Siders. (Photo provided by Natural Light Beer)
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